Sunday, March 31, 2013

"order food online" Google Search Results in Malaysia

I am hungry and I decided to search "order food online" on Google.

Here's the 3 ads that appeared on top.

My commentary:

Ad #1[]: Food Delivery in 60 mins? Seriously, I'm hungry.

Ad#2[]: Looking For Food Delivery? Of course I am freaking looking for food delivery, or else why would I search the term "order food online"? Give me some juice, some benefits, sell your value proposition or tempt me with some juicy burger. The smaller description is slightly better, telling me its available nationwide 24/7. Anyway, McDonald's is well known enough so people who like it will click but the ones sitting on a fence might not be too tempted by this ad.

I signed up and went through email activation, however their database does not have my address and they don't have a feature that allows exception and let a staff process the address, so I can't order online, I can only call. Not so cool but once again, 1300-13-1300 McDelivery jingle in both English and Mandarin has successfully owned a part of my brain from the TV & Radio ads years ago.

Ad#3[]: Hmm…This got me curious because I've never heard of them before. It turns out they're in South Dakota, I'm on the other side of the planet. I guess they are not too aware of the geo-targetting features. I wrote them an email letting them know that.

I am surprised that is not there. Rocket Internet, what happened to you? Maybe they've tried and they didn't get much conversions or their strategy is not on search when it comes to food.

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