Sunday, August 11, 2019

How to Learn from An Experience To Do Better In The Future

Ask yourself and whoever that is invovled the following 3 questions and document them. You'll know what to do to make things better the next time.

1. What worked?

2. What didn't work?

3. What could we do differently?

Sunday, March 31, 2013

"order food online" Google Search Results in Malaysia

I am hungry and I decided to search "order food online" on Google.

Here's the 3 ads that appeared on top.

My commentary:

Ad #1[]: Food Delivery in 60 mins? Seriously, I'm hungry.

Ad#2[]: Looking For Food Delivery? Of course I am freaking looking for food delivery, or else why would I search the term "order food online"? Give me some juice, some benefits, sell your value proposition or tempt me with some juicy burger. The smaller description is slightly better, telling me its available nationwide 24/7. Anyway, McDonald's is well known enough so people who like it will click but the ones sitting on a fence might not be too tempted by this ad.

I signed up and went through email activation, however their database does not have my address and they don't have a feature that allows exception and let a staff process the address, so I can't order online, I can only call. Not so cool but once again, 1300-13-1300 McDelivery jingle in both English and Mandarin has successfully owned a part of my brain from the TV & Radio ads years ago.

Ad#3[]: Hmm…This got me curious because I've never heard of them before. It turns out they're in South Dakota, I'm on the other side of the planet. I guess they are not too aware of the geo-targetting features. I wrote them an email letting them know that.

I am surprised that is not there. Rocket Internet, what happened to you? Maybe they've tried and they didn't get much conversions or their strategy is not on search when it comes to food.

Tuesday, March 19, 2013

Bloggers Help to Spread Love for the Children at the Children’s Protection Society

Penang, 3rd February 2013 — About 40 bloggers and public the Children’s Protection Society to distribute food, beverages and gadgets, sponsored by various commercial entities. It’s a philanthropic exercise not only by businesses in executing their Corporate Social Responsibility (CSR) but by everyone to give back to the society, thus making life more bearable for everyone in need. The event is made possible by Crowdpot Sdn Bhd (Event Organizer), Ninetology Malaysia, SUBWAY® (Suntech, iAvenue, & Leith Street branches), Chatime Malaysia, Langkawi Saga Travel & Tours Sdn. Bhd. and Alextan Artworks.

The Children’s Protection Society (CPS) began as an initiative of Dato’ Nazir Ariff when he was President of the Rotary Club in Penang (1991). It is a non-profit, non-governmental organization catering to the needs of neglected and/or abandoned children in Penang. It was officially launched in April 1992 by Puan Sri Chua Kah Peng. The objectives of CPS are both immediate and longer-term. The immediate objective is to provide children at risk with a safe, supportive and conducive environment (Shelter). Their concerned and focused areas include the emotional and physical development, education, social and recreational skills.

At the same time, CPS aims to work with parents and other family members, so that the child can eventually be reunited with his/her family. In the pipeline, they hope to support projects to enhance community-based facilities for childcare and development in areas where such facilities are lacking. They also try to promote a more general awareness of the issues relating to children at risk by being involved in training and discussions. Hence they work together with various government and non-government organizations to help to develop longer-term strategies and goals.

How to help Children’s Protection Society?

1.     Become a Volunteer:
Learning and Tuition is always needed - many of our children have missed a substantial amount of school due to their backgrounds, and often find it difficult to catch up with school work. If you are prepared for the extra challenges which many of our children face, and are prepared to commit a regular time a week (can be anything from an hour up).

2.      Sponsor-A-Child Program:
 Talk to any of our staff if you are interested to sponsor a child

If you want to make a financial donation, please send cheques (payable to Children's Protection Society Pulau Pinang) to CPS at 118-A Jalan Scotland, 10450 Penang. CPS is a registered charity home with the Welfare Department so donations will be tax-exempt.

4.     Sponsoring an Activity or Outing:
CPS organizes many activities for the children, staff and volunteers. We welcome sponsorship of specific activities. Give us a call if you have any ideas of your own, or would like to hear from us on what sort of activities you could sponsor.

Other Information:
Children’s Protection Society Pulau Pinang
118-A Jalan Scotland, 10450 Penang, Malaysia
Tel: 04-8294046
Fax: 04-8294046